Arise are a successful digital agency based in the UK who deliver social media and communications management to luxury hotel and hospitality brands developing their online profiles.
Ben Walker, the owner and director of arise approached me as they were looking to refresh their brand and bring it more inline with their target market. Their previous brand was in Ben’s words “a bit Lidl”. The colours were bright yellow and blue and had a budget brand feel to them. The new brand needed to reflect the amazing level of customer service Ben and the team offer and to appeal to their target market. It needed to be aspirational and be reflected in all areas of the company – photography, tone of voice and layout.
I worked closely with Ben to discover exactly what his clients wanted to experience when working with Arise – how he wanted them to feel, Arise’s position in the market and the outcomes for the hotel or organisation that are working with them. This discovery stage then drove the direction of the visual identity – the colours, layout and tone of the designs. The final designs are modern, understated and elegant without being too traditional or old fashioned. Ben feels that the brand perfectly represents the company and the clients that they work with.