Spectrum was just a concept when I was first approached to join the project. The idea behind the concept is that it would create training courses for Taxi Drivers and Escorts to enable them to offer the best possible outcomes when driving and escorting children with moderate to severe special educational needs to and from school. This is the first company that has come up with this initiative.
My role was one of creative director on this project, initially creating a brand that would appeal to users, stakeholders and relevant bodies involved with eventually developing the project into a government initiative. Next was exploring how the user experience would be presented, this involved extensive user research and persona creation. I then designed the marketing site that would link through to the training site and I created a set of brand guidelines to be used in the development of the training site.