Brand design

The Challenge

Arise are a successful digital agency based in the UK who deliver social media and communications management to luxury hotel and hospitality brands developing their online profiles.

Ben Walker, the owner and director of arise approached me as they were looking to refresh their brand and bring it more inline with their target market. Their previous brand was in Ben’s words “a bit Lidl”. The colours were bright yellow and blue and had a budget brand feel to them. The new brand needed to reflect the amazing level of customer service Ben and the team offer and to appeal to their target market. It needed to be aspirational and be reflected in all areas of the company – photography, tone of voice and layout.

The Solution

I worked closely with Ben to discover exactly what his clients wanted to experience when working with Arise – how he wanted them to feel, Arise’s position in the market and the outcomes for the hotel or organisation that are working with them. This discovery stage then drove the direction of the visual identity – the colours, layout and tone of the designs. The final designs are modern, understated and elegant without being too traditional or old fashioned. Ben feels that the brand perfectly represents the company and the clients that they work with.

Skills Used

  • Brand Design
  • Brand Guidelines
  • Having set out looking for someone to rebrand our business, and knowing enough about branding to be a bit of pain, we needed someone who could meet some high expectations. This is where Liz stepped in, recommended to us as a digital-first branding specialist. Liz's perspective and approach were exactly what we needed. Hitting the nail on the head pretty much straight away - taking in all the requirements and research necessary to create a brand that isn't just a very pretty piece of work, but does the job it needs to - telling the world that we're professional, capable and trustworthy while reflecting and attracting our target audience. My high expectations were genuinely exceeded and blown away. I really enjoyed working with Liz - really excited to share our beautiful new brand with the world!

    Ben Walker, Owner & Director Arise