Creating the Brand Assets
The findings of the discovery stage then came together to create a clear path for Arise to follow so they could move forward confidently into their next phase of growth.
This involved creating a brand system including visual identity, colour palette, brand typography, tone of voice, and digital design recommendations.
Arise have expertise, quality, and authenticity at the centre of their business, they are problem solvers for their clients and help them grow and reach new business heights. These were the main ideas when creating their visual identity.
The logo symbol is made up of the A from Arise and stylised to represent a large mountain with a smaller mountain in front. This gives the logo dual meaning. In the first instance it represents Arise elevating their clients above the competition and in the second that Arise will look after and nurture their clients – protecting them like the big mountain protects the smaller mountain.
This logomark is for digital use particularly on smaller screen sizes and social media, and as an image overlay.
To support such a simple logomark I used a strong sans serif capitalised typeface that sits naturally and comfortably below the logomark creating a new brandmark.
When sat above the logotype the symbol has a third meaning representing a stylised arrow pointing upwards to represent success. The logotype together with the logo symbol can be used on a desktop site, stationery and events banners.
The colour palette is muted and sophisticated with a pop of deep pinky red used sparingly on the website for calls to action.
The digital typography reflects the brand identity and brings brand cohesion to all touch points.