A personal project creating the visual identity and packaging designs for an energy powder aimed at women and girls. The branding needed to be feminine yet strong and empowering. The packaging needed to be striking and simple.
I included an abstract female symbol in the logo of the circle and cross but also kept the cross slightly separate from the o in order to represent the healing properties of the powders. The colours are bold and clean yet still feminine. The packaging was minimalist yet eye catching.