Project Catalyst is a new Care Network project helping to improve the confidence and resilience of people and communities during and after lockdown.
Having previously worked with Care Network on other initiatives I was asked to come on board to create the identity for this new project.
Project Catalyst supports people who may have been shielding or who may be anxious about getting back out into their community, helping to boost their confidence and independence.
As a short-term intervention Project Catalyst aims to build supportive relationships in communities, encouraging resilience building moving forward. They also support the work of local community groups through guidance, support with governance, finding venues or helping with promotion, as well as funding for both new and existing groups, to assist with initial costs such as PPE, insurance or publicity.
Working closely with the amazing Care Network lead on the project we explored how we wanted the Project Catalyst brand to make the individuals they would be working with feel. .
During the exploration we looked at a number of areas helping to:
- Identify their communication objectives
- Understand the brand challenges
- Define their brand values, brand narrative, and crucially their brand personality.