Made North

Brand and UI design for a software company built on creativity, care, and clarity.

My work

Brand identity and website UI design, including:

Visual Brand

  • Logo and logomark

  • Brand guidelines

  • Graphic devices

  • Colour

  • Typography

  • Imagery

  • Stationery

Verbal Brand

  • Tone of voice

  • Copy guidance

Digital design

  • Website layout and UI design (desktop & mobile)

Mobile UI Design

Homepage

Mobile-first homepage designed to convey purpose, professionalism, and warmth — with clear content hierarchy and an emphasis on accessibility.

Services with CTAs

Modular support section showcasing services and calls to action, structured for quick scanning and intuitive navigation.

Case study section

Clean, readable case study section layout optimised for mobile — with visual pacing and structured text to support storytelling on the go.

The challenge

Made North is a software company focused on building tools that streamline processes and empower people. Their success came through word-of-mouth, but after years without a formal brand, they needed a visual identity that matched their stellar reputation and trusted client relationships.

The solution

We began with an in-depth brand workshop to define Made North’s values, story, tone, and market positioning. Together with further research, this informed a visual identity that’s clean, confident, and human — reflecting the generosity and transparency at the heart of the business.

Fine lines, fluid shapes, and a natural colour palette express clarity and flow. A modern humanist typeface brings everything together with warmth and professionalism.