Louise Thomas Skin Care
Louise Thomas Skin Care is a new skin care range developed, formulated and launched in the UK by Louise Thomas-Minns, a skin health aesthetician and expert with over 25 years of experience.
My work
Brand creation including packaging design and digital design.
Visual Brand includes
Logo and logomark
Brand guidelines
Colour
Typography
Imagery
Stationery
Packaging design
Print design
Shopify design
Press Kit
POS
Merchandise
Verbal Brand includes
Tone of voice
Copy guidance
Mission statement
Vision statement
Values
The challenge
Launching a new skin care range into an already over-saturated marketplace.
This new skin care range is the brain child of Louise Thomas-Minns. Louise has over 27 years experience as a skin therapist and educator with a highly successful skin lounge in Norwich, she creates bespoke prescriptive facials for each individual client and changes their lives with the amazing results.
The range itself was developed out of years of development and research and like Louise’s sought after facials it offers a tailored prescription to the individual’s specific needs.
The products are made from carefully sourced, highly effective ingredients with minimal environmental impact, the whole range is vegan and cruelty free, and all of the packaging is recyclable.
Louise’s main challenge was launching a new skin care range into an already over-saturated marketplace. But after thorough market research and an in depth discovery process we established a brand strategy that differentiated Louise Thomas Skin Care from the crowd.
The solution
One of Louise’s unique strengths is building long term relationships with her clients many of whom have been visiting her for years.
She has a large loyal following and always has a long waiting list for her treatments. As part of the discovery process we floated the plan for Louise’s own skin care range with this large group of loyal followers and they were all excited and wanted to be a part of the process.
This became part of our brand strategy from the get go. We wanted Louise’s customers to feel part of the brand, to have ownership, in the same way her clients had felt for so many years. Inclusivity and accessibility was an important part of her mission and values.
As part of our discovery stage we conducted user testing with a large volunteer group ensuring we had a wide range of ages, ethnicities, and lifestyles.
The visual brand is simple and quietly elegant with playful elements that elevate and differentiate the brand.
It is made up of both strong and soft elements - masculine and feminine - which is widely reflected throughout the brand in the typography, colour palette, packaging design and imagery style.
Louise’s own story is at the heart of the brand storytelling – her own struggles with acne that she eventually solved through years of research and experimentation – the very thing that inspired her to create her own skin care range.
Her personality - fun, energetic and highly innovative - is imbued through the entirety of the brand and mirrored in her mission, vision and values.
Louise Thomas-Minns, Founder of Louise Thomas Skin Care says:
‘Liz was excellent at helping us to establish the core brand objectives and tone of voice before embarking on the visual design and identity. She has a real flair for understanding the key messages that need to be portrayed and considers longevity when it comes to producing effective branding’
Louise Thomas Skin Care feels unique within the crowded market place of skin care. There is a human story at the heart of it which has created customer connection and loyalty even before the products had even launched.
Creating such a strong and unique brand has meant that Louise has been able to go forward and secure her second round of investment, she has already secured relationships with leading distributors and has embarked on relationships with high profile social media influencers who are joyfully endorsing the skin care range
Further projects
