Care Rights UK
With their new name, brand and website, Care Rights UK feel empowered to take their fight to Parliament while supporting more people having problems with care.
We partnered on
Complete rebrand including renaming, strategy and website.
Visual Brand includes
Logo
Brand guidelines
Social media assets
Illustrations
Colours
Typography
Stationery
Reports
T-shirts
Banners
Verbal Brand includes
Naming
Messaging
Comms
Our team
Elizabeth Elcoate - Creative Director, Brand Strategist, Designer
Mike Williams from Civic - Project Lead, Brand Strategist, Writer
The challenge
With the system in crisis, too many people living in care don’t have their needs met, or their rights respected.
Care Rights UK, which used to be known as the Relatives & Residents Association (R&RA), wanted to clarify its support offer and increase the impact of its campaigning. The goal was to reach more people and provide more support, while lobbying for important changes to the Law, such as Gloria’s Law.
During the brand process, R&RA also joined forces with the Rights for Residents campaign, which now operates as the campaigning voice of Care Rights UK.
People experiencing poor quality care often feel anxious and overwhelmed and don’t know where to turn. Care Rights UK fills the gap by providing clear and accessible information, as well as emotional and practical support, to help people know their rights as well as navigating the complexities of the care system.
Our work
We worked closely with the Care Rights UK team create a warm and engaging visual brand and tone of voice.
We wanted the website and brand as a whole to feel like a place of safety and refuge for those coming to Care Rights UK for support at what is usually an incredibly stressful time in a person’s life.
The colours are fresh and uplifting, evoking a feeling of warmth, working well when communicating with supporters and those needing help and also when campaigning.
The new brand successfully delivers a warm and engaging visual style and tone of voice, which positions Care Rights UK firmly as ‘your care champion’. We are looking forward to seeing Care Rights UK have an even bigger impact as it reaches more people with its clear, appealing and distinctive new brand.
Further projects
